The Handmade Brand Discovery Book

A Self-Discovery Workbook for Handmade Business Owners

Before you build your website, choose a logo, or launch that first product... start here.

This isn’t just another business planner or branding checklist.
This practical workbook is designed to help you uncover the why behind your handmade business—so you can build a brand that lasts in a world that’s constantly changing.

Whether you're just getting started or rebuilding after burnout, this guide walks you through the most overlooked (but most important) part of launching a creative business: knowing who you are, what you stand for, and why it matters.

You’ll learn how to:

• Write a brand mantra that keeps you grounded.

• Define success on your own terms (not someone else's highlight reel)

• Write a mission that actually means something

• Clarify your “why” and turn it into your secret business superpower

• Own what makes you different (because that’s what makes you memorable)

• Set aligned, realistic goals that support your pace—not pressure it

Who it's for:

• Aspiring makers and creative entrepreneurs

• Handmade sellers (Etsy, Shopify, markets, etc.)

• Anyone who wants to grow a purpose-driven brand without chasing trends

✨ Build a handmade brand that reflects you—and grows with you.
Because strategy isn’t just a formula. It’s personal. And it starts here.